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The Butterfly Effect

Awarded the first Silver Medal in the 102 year History of the RHS Chelsea Flower Show for an exhibit without plants or flowers!

The 2014 RHS Chelsea Flower Show in London heralded a revolution in environmental learning. For the first time ever, visitors enjoyed animmersive, multi-sensory science-education experience – part of the new Discovery Zone.

Presented in an ultra wide-screen auditorium and enhanced with special effects, The Butterfly Effect celebrated our nation’s precious butterflies.

Whilst marvelling at the delicate beauty of Britain’s best loved insects, this impactful documentary focuses on the crucial role they play as garden pollinators.

The Butterfly Effect is a fusion of high definition video imagery, detailed animations, surround sound and a moving soundtrack. The experience is introduced and narrated by one of the world’s leading and most engaging butterfly experts, Clive Farrell.

 

The Colour Project has designed and produced The Butterfly Effect in partnership with Our Planet – a social-environmental initiative with a global remit to improve communication on environment issues and to inspire a new generation.


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Project title

Client

Our Planet

Location

Chelsea Flower Show, London

Medium

4D Immersive Sound Video and Light